• Alcohol Licensing Process Chart (PDF): This chart identifies the licensing steps required by state statue and steps communities may add for a more thorough review.

  • License Conditions (PDF):  License conditions place narrow and specific restrictions on an individual license, but may only be added unilaterally when a license is initially issued.

  • Importance of Licensed Premises Description (PDF) This definition needs to be precise and narrow, learn why.

  • Awarding Alcohol Licenses: Issues and Procedures (PDF):  Every municipality has created an alcohol licensing procedure.  This document provides a guide to determining local alcohol licensing policy using a checklist and series of questions divided into six sections.  No familiarity with municipal government or alcohol policy is needed, examples and explanations throughout support citizen inquiry into local alcohol licensing practices.

  • Alcohol Licensing Checklist (PDF) Municipalities have the ability to create a unique licensing procedure to meet the needs of the community.  This checklist helps you learn and document the process your community has created.

  • Alcohol Outlet Density (PDF): Alcohol outlet density is the term used to define the number and location of alcohol outlets in an area.  This memo defines outlet density, explains why it is an important part of the community alcohol environment, the methods the CDC suggests to measure density and related issues.

The Wisconsin Department of Health Services Environmental Public Health Tracking system created a website allowing you to review alcohol outlet density in your municipality or county over time.

  • Guide for Measuring Alcohol Outlet Intensity (PDF): A high number of alcohol outlets in a neighborhood or community will increase the level of alcohol-related disorder and crime. The research demonstrating the causal relationship between outlet density and alcohol-related disorder emerged late in the 20thCentury.  Given Wisconsin’s high number of alcohol outlets public health and law enforcement agencies may be interested in measuring local alcohol outlet density.  In 2017, the Centers for Disease Control and Prevention released this Guide for Measuring Alcohol Outlet Density. It outlines three methods a municipality can use to measure its alcohol outlet density.                                                                                                                                                    
  • Responsible Beverage Server Training (PDF):  Wisconsin requires one individual on duty when alcohol is sold or served to have completed Responsible Beverage Server Training.  This issue brief reviews the history, strengths and weaknesses of Wisconsin's training requirement.

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