• Research shows that that 40-60% of drivers arrested for drunk driving (OWI/DUI) are coming from a licensed establishment.[i]
  • All licensees, a bar, restaurant, tavern and retailers all agree to specific responsibilities such as refusing to sell or serve alcohol to intoxicated customers or underage individual.[ii] It is illegal in all 50 states and D.C. to sell alcohol to an intoxicated person.
  • Everyone arrested for OWI in Wisconsin is asked where they were drinking.  When data collected by the police is compiled patterns of overserving by specific licensees may appear.
  • In collaboration between law enforcement, public health and community groups, several Wisconsin counties are compiling this data and using it to let alert local licensees to their own overserving problems.
  • Most licensees will not be named during any given reporting period. In most counties, a small number of licensees that demonstrate a pattern of overserving changes with every report.
  • POLD compilations have enabled licensees to adjust drink specials, retrain or discipline staff and reconsider their serving policies to improve both their operation and community safety.
  • POLD data isn’t directly used to sanction a licensee in Wisconsin; in dangerous situations the data may support further investigation.   

If you would like more information on POLD or establishing a POLD compilation in your area, please contact Julia.Sherman@wisc.edu

P.O.L.D. Tool Kit (PDF)


[i] O’Donnell, M. Research on Drinking Locations of Alcohol Impaired Drivers: Implications for Prevention Policies. Journal of Public Health Policy, vol. 6, No. 4, December 1985, pp 510-525, 

[ii] §125.07

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